Article
Crafty Counter
Woman-owned Business
In 2018, founder and CEO Hema Reddy started Crafty Counter to provide convenient, minimally processed, delicious plant-rich foods for families via products such as WunderNuggets. In 2020, her family switched to a plant-based lifestyle but really missed eating eggs! Seeing the lack of options in egg substitutes, Hema shifted the mission to serve those on a similar journey. In 2023, the world's first vegan Hard Boiled WunderEggs were born, made from nuts and an uncanny taste and texture as its counterpart, continuing the brand's commitment to simple plant-rich foods. Time to dress up avocado toast, egg(less) salad or ramen!
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