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Urban Moonshine
Diverse-owned Business
Founder Jovial King started Urban Moonshine in her kitchen in 2008, growing it from a booth at the local farmers market to a national brand. Raised deep in the countryside of Northern Vermont, Jovial grew up on an off-grid homestead where she spent her childhood exploring the outdoors, developing a connection to plants and a passion for herbal medicine. Her dedication to herbalism and celebrating our innate connection to the natural world fuels Urban Moonshine’s mission to share herbal medicine, fueling vibrant health and communities. Urban Moonshine invites you to Tune in to the Herbal Frequency!
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