Inclusive Trade Business
Michael Fisher is the founder and CEO of Rotten, a better-for you candy company reinventing nostalgic sweets with less sugar, cleaner ingredients and bold new flavors. A Stanford University graduate, Michael lives in San Francisco, where he is building the kind of candy he wishes existed when he was growing up. Before launching Rotten, Michael helped scale Carewell, a leading e-commerce retailer in home health. His work today reflects his interest in how emerging brands can bring fresh ideas to longstanding categories and create products that better meet the expectations of modern consumers.
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